2024抖音賬號(hào)怎么做才會(huì)有流量？

一、打造企業(yè)人設(shè)：

1、 Building corporate identity:

賬號(hào)介紹要簡(jiǎn)潔明了地體現(xiàn)鮮明個(gè)性，第一印象是非常重要的；視頻封面人設(shè)和內(nèi)容的統(tǒng)一，這樣的視覺(jué)沖擊效果比較強(qiáng)烈；視頻內(nèi)容制作要符合人設(shè)，切忌盲目追求熱點(diǎn)新聞；多用生活化的口語(yǔ)來(lái)和觀眾進(jìn)行互動(dòng)，這樣能迅速拉近和用戶(hù)之前的關(guān)系，保留用戶(hù)的粘性，私信則要體現(xiàn)企業(yè)的專(zhuān)業(yè)性。

Account introduction should be concise and clear, reflecting distinct personality, and first impression is very important; The unity of video cover design and content creates a strong visual impact; Video content production should conform to the persona and avoid blindly pursuing hot news; Use more colloquial language to interact with the audience, which can quickly close the relationship with users and retain their stickiness. Private messages should reflect the professionalism of the enterprise.

二、打造企業(yè)風(fēng)格：

2、 Building Corporate Style:

企業(yè)的風(fēng)格需要在功能演繹、形象塑造、理念表達(dá)和賣(mài)點(diǎn)展示這四個(gè)方面來(lái)入手。

The style of a company needs to start from four aspects: functional interpretation, image shaping, concept expression, and selling point display.

三、做高質(zhì)量企業(yè)號(hào)內(nèi)容：

3、 Create high-quality enterprise account content:




1、熱點(diǎn)內(nèi)容。

1. Hot topics.

根據(jù)平臺(tái)近期熱門(mén)視頻，無(wú)不能過(guò)于營(yíng)銷(xiāo)化，需要讓用戶(hù)先對(duì)視頻內(nèi)容產(chǎn)生興趣留住用戶(hù)才能產(chǎn)生后續(xù)的轉(zhuǎn)化，這種是需要點(diǎn)贊和關(guān)注量；

According to the recent popular videos on the platform, it is necessary to be overly marketing oriented, which requires users to first develop interest in the video content and retain them in order to generate subsequent conversions. This requires likes and followers;

2、標(biāo)簽類(lèi)內(nèi)容。

2. Label content.

企業(yè)需要不斷的產(chǎn)出與自己品牌相匹配的東西，把控好選品，調(diào)性一致即可，這種則是需要和觀眾進(jìn)行互動(dòng)并且能夠引發(fā)觀眾討論的話題；

Enterprises need to continuously produce products that match their own brand, control product selection, and ensure consistency in tone. This is a topic that requires interaction with the audience and can trigger discussions among them;

3、廣告形式內(nèi)容。

3. Advertising format and content.

配合品牌宣傳，展現(xiàn)產(chǎn)品的優(yōu)勢(shì)，幫助品牌能夠在短期呈現(xiàn)階梯式上漲，也是貼合平臺(tái)特性的一種。

Cooperating with brand promotion, showcasing the advantages of the product, and helping the brand to show a ladder like rise in the short term is also a way that fits the characteristics of the platform.

四、企業(yè)號(hào)進(jìn)行藍(lán)V認(rèn)證。

4、 The enterprise account undergoes Blue V certification.

企業(yè)號(hào)需要進(jìn)行藍(lán)V認(rèn)證，獲得專(zhuān)屬藍(lán)V權(quán)益，實(shí)現(xiàn)品牌升級(jí)進(jìn)行有效轉(zhuǎn)化，給企業(yè)帶來(lái)更好助力。

The enterprise account needs to undergo Blue V certification to obtain exclusive Blue V rights, achieve brand upgrading and effective conversion, and provide better assistance to the enterprise.