新手小白如何從0到1運(yùn)營抖音小店？

核心就是搞定產(chǎn)品、流量、產(chǎn)品優(yōu)化、發(fā)貨（一件代發(fā)）和店鋪基礎(chǔ)運(yùn)營（體驗(yàn)分維護(hù)），其中產(chǎn)品、流量和產(chǎn)品優(yōu)化是最重要的。

The core is to handle product, traffic, product optimization, shipping (dropshipping), and basic store operations (experience maintenance), among which product, traffic, and product optimization are the most important.

選品選品可以直接去選擇其他平臺(tái)的爆款產(chǎn)品，或者是精選聯(lián)盟/頭部達(dá)人帶貨的爆款。建議大家用癩蛤蟆分銷的蜂及選品快速查詢?nèi)W(wǎng)多平臺(tái)的各類榜單商品，更好地洞悉競爭情況與市場需求，制定相應(yīng)的選品與運(yùn)營策略。

You can directly choose popular products from other platforms or select popular products from selected alliances/top influencers. It is recommended that everyone use the bee and product selection service distributed by Toad to quickly search for various ranking products on multiple platforms across the network, better understand the competitive situation and market demand, and formulate corresponding product selection and operation strategies.




可根據(jù)商品關(guān)鍵詞/ID一鍵搜索全網(wǎng)任意商品的數(shù)據(jù)，實(shí)時(shí)監(jiān)控競品銷售情況，輔助選品。不僅可以一鍵關(guān)注商品監(jiān)控對(duì)手動(dòng)向，還可以一鍵從1688找同款，快速鋪貨上架。

You can search for the data of any product on the entire network with one click based on product keywords/IDs, monitor the sales of competitors in real time, and assist in product selection. Not only can you monitor your competitors' movements with just one click, but you can also quickly find the same product from 1688 and list it on the shelves.

流量抖音小店流量主要就是猜你喜歡推薦、自然搜索和達(dá)人直播間/短視頻。其中猜你喜歡和搜索流量是利潤比較高的，因?yàn)椴挥媒o達(dá)人傭金，利潤率高達(dá)40%。猜你喜歡的流量推薦邏輯，是通過標(biāo)簽（用戶賬號(hào)標(biāo)簽、商品標(biāo)簽）的方式準(zhǔn)確預(yù)測用戶喜好。用戶賬號(hào)標(biāo)簽：購買過、瀏覽過、搜索過的商品商品標(biāo)簽：關(guān)鍵詞、標(biāo)題、主圖（具有以上特性）要選用戶喜歡的高性價(jià)比商品，這樣才會(huì)有轉(zhuǎn)化。所以，類目和產(chǎn)品選擇很重要，類目或產(chǎn)品的覆蓋人群越廣，商品入池的概率就越高。目前，抖店商品卡流量是抖音平臺(tái)推出的一種流量獲取方式，它允許商家在不通過直播或短視頻的情況下，通過其他入口直接點(diǎn)擊商品進(jìn)行購買。

Traffic The main traffic of Tiktok stores is to guess your favorite recommendation, natural search and talent broadcast room/short video. Among them, I guess you like search traffic, which has a relatively high profit margin because you don't have to give commissions to influencers, with a profit margin of up to 40%. Guess your favorite traffic recommendation logic, which accurately predicts user preferences through tags (user account tags, product tags). User account tags: purchased, browsed, and searched products. Product tags: keywords, titles, main images (with the above characteristics). Select high cost-effective products that the user likes in order to generate conversions. So, category and product selection are very important. The wider the coverage of a category or product, the higher the probability of the product entering the pool. At present, the flow of commodity cards in Tiktok stores is a way to obtain the flow launched by the platform. It allows merchants to directly click on commodities to purchase through other portals without live broadcast or short video.

產(chǎn)品優(yōu)化很多新手小店商家在產(chǎn)品上架之后就不管了，這是非常錯(cuò)誤的行為。做電商，產(chǎn)品是核心，包括產(chǎn)品的主圖、標(biāo)題、詳情頁，另外價(jià)格、SKU、傭金比等等非常多關(guān)系到轉(zhuǎn)化的細(xì)節(jié)，都要根據(jù)出單情況去不斷優(yōu)化。主圖和詳情盡量差異化，不要和平臺(tái)上已經(jīng)爆單的產(chǎn)品主圖和詳情圖一致。借助上貨工具一鍵鋪貨后，選擇需要鋪貨的店鋪，可以在鋪貨預(yù)覽中編輯寶貝各項(xiàng)屬性，包括基礎(chǔ)信息、類目、主圖、白底圖、詳情圖、服務(wù)資質(zhì)等。

Product optimization: Many novice small shop merchants ignore their products after they are launched, which is a very wrong behavior. In e-commerce, product is the core, including the main image, title, and detail page of the product. In addition, there are many details related to conversion, such as price, SKU, commission ratio, etc., which need to be continuously optimized according to the order situation. The main image and details should be differentiated as much as possible, and should not be consistent with the main image and details of products that have already exploded on the platform. After one click stocking with the help of the stocking tool, select the store that needs to be stocked and edit various attributes of the item in the stocking preview, including basic information, category, main image, white background image, detail image, service qualifications, etc.