老板 / 個(gè)人想塑造自己的短視頻 IP容易出現(xiàn)哪些問題？

一、內(nèi)容創(chuàng)作瓶頸

1、 Content creation bottleneck

1 創(chuàng)意匱乏 

Lack of creativity

在短視頻的海洋中，要想脫穎而出，創(chuàng)意是關(guān)鍵。老板/個(gè)人常常會陷入不知道拍什么內(nèi)容的困境。

In the ocean of short videos, creativity is key to standing out. Bosses/individuals often find themselves in the dilemma of not knowing what content to film.

2 內(nèi)容質(zhì)量不穩(wěn)定

2. Unstable content quality

由于缺乏專業(yè)的制作團(tuán)隊(duì)和經(jīng)驗(yàn)，老板/個(gè)人制作的短視頻質(zhì)量可能會參差不齊。有時(shí)可能因?yàn)闀r(shí)間緊張，或者拍攝設(shè)備、環(huán)境的限制，導(dǎo)致視頻畫面模糊、聲音嘈雜。




Due to the lack of a professional production team and experience, the quality of short videos produced by bosses/individuals may vary. Sometimes, due to time constraints or limitations in filming equipment and environment, the video may appear blurry and the sound may be noisy.

在文案撰寫方面，也容易出現(xiàn)問題。個(gè)人可能因?yàn)檎Z言表達(dá)能力有限，或者沒有精心打磨文案，使得視頻傳達(dá)的信息不清晰、沒有吸引力。

In terms of copywriting, it is also easy to encounter problems. Individuals may have limited language expression ability or lack of careful copywriting, resulting in unclear and unappealing information conveyed in videos.

二、時(shí)間和精力不足

2、 Lack of time and energy

1 業(yè)務(wù)繁忙兼顧難 

1. Busy business and difficult balance

老板們通常要把大量時(shí)間和精力放在企業(yè)的日常運(yùn)營、戰(zhàn)略規(guī)劃等事務(wù)上。對于短視頻 IP 的塑造，他們只能利用碎片化時(shí)間。即使擠出時(shí)間，也可能因?yàn)轭l繁被業(yè)務(wù)事務(wù)打斷，導(dǎo)致短視頻制作周期變長。

Bosses usually spend a lot of time and energy on daily operations, strategic planning, and other affairs of the enterprise. For the shaping of short video IP, they can only utilize fragmented time. Even if time is squeezed out, the production cycle of short videos may become longer due to frequent interruptions from business transactions.

個(gè)人也是如此，特別是有本職工作的人。如果想塑造短視頻 IP，就需要在工作之余進(jìn)行內(nèi)容創(chuàng)作。而在完成一天的工作后，還要準(zhǔn)備視頻內(nèi)容，這對體力和精力都是巨大的考驗(yàn)。

The same goes for individuals, especially those who have their own job responsibilities. If you want to shape a short video IP, you need to create content in your spare time. After completing a day's work, it is also necessary to prepare video content, which is a huge test of physical and mental strength.

2 長期堅(jiān)持挑戰(zhàn)大

Long term persistence poses great challenges

塑造短視頻 IP 是一個(gè)長期的過程，需要持續(xù)輸出內(nèi)容。老板和個(gè)人在開始階段可能熱情高漲，但隨著時(shí)間推移，很容易因?yàn)槠v或者看不到明顯的成果而放棄。

Shaping short video IP is a long-term process that requires continuous output of content. Bosses and individuals may be enthusiastic at the beginning, but over time, they can easily give up due to exhaustion or lack of visible results.