運營抖音賬號避免違規(guī)需要注意的事項

1、賬號設(shè)置。抖音賬號的基本信息設(shè)置包含昵稱、頭像、簡介、背景圖等內(nèi)容。如果我們在設(shè)置賬號信息時稍不注意，可能會在文字、圖片等方面違規(guī)，如：文字、圖片涉嫌營銷信息；賬號簡介有聯(lián)系方式，如：微信號；賬號信息修改頻繁等，這些情況都會被系統(tǒng)檢測到，從而被判定為違規(guī)。

1. Account settings. The basic information settings of Tiktok account include nickname, avatar, introduction, background picture, etc. If we are not careful when setting up account information, we may violate regulations in terms of text, images, etc., such as: text, images suspected of marketing information; Account profile with contact information, such as WeChat; Frequent modification of account information and other situations will be detected by the system and judged as violations.

2、賬號登錄。抖音賬號的每一次登錄信息都會被記錄下來，如果登錄異常，也有能會違規(guī)。常見的登錄異常有：同一個設(shè)備、IP注冊多個抖音賬號；抖音賬號頻繁登陸登出、更換設(shè)備等。因此抖音賬號從注冊到運營，“一機一卡一號”比較好。




2. Account login. Every login information of the Tiktok account will be recorded. If the login is abnormal, there may be violations. Common login exceptions include: multiple Tiktok accounts registered for the same device and IP address; Tiktok accounts frequently log in and log out, change equipment, etc. Therefore, from registration to operation, "one machine, one card and one number" is better for Tiktok account.

3、視頻內(nèi)容。抖音平臺鼓勵原創(chuàng)類優(yōu)質(zhì)短視頻內(nèi)容，我們可以通過分享自己的作品，吸引更多用戶關(guān)注。相對的，一些低質(zhì)量的、抄襲搬運的視頻，也會有限流。視頻內(nèi)容容易出現(xiàn)的違規(guī)點如下：視頻內(nèi)容質(zhì)量低、視頻模糊等；視頻內(nèi)容同質(zhì)化情況嚴(yán)重；含有低俗、暴力欺騙等平臺禁止的不適宜內(nèi)容；通過添加字幕、修改視頻尺寸等方式抄襲或搬運他人視頻等。

3. Video content. Tiktok encourages original high-quality short video content. We can attract more users by sharing our own works. On the other hand, some low-quality and plagiarized videos may also have limited streaming. The following are common violations in video content: low video content quality, blurry videos, etc; Serious homogenization of video content; Contains inappropriate content prohibited by platforms such as vulgar and violent deception; Copying or moving other people's videos by adding subtitles, modifying video sizes, and other methods.

4、數(shù)據(jù)異常。一些運營者為了提升短視頻的數(shù)據(jù)，會采用一些不當(dāng)行為提升數(shù)據(jù)，如：刷贊、買粉等，這些會導(dǎo)致數(shù)據(jù)異常，如果被系統(tǒng)檢測到，會被平臺處罰。

4. Data exception. Some operators, in order to improve the data of short videos, may engage in inappropriate behaviors such as liking or buying followers, which can lead to abnormal data. If detected by the system, they will be punished by the platform.