濟(jì)南宣傳片拍攝是怎么策劃的

濟(jì)南，一座被歷史與現(xiàn)代交織浸潤(rùn)的城市，不僅是黃河文化的重要承載地，更是新時(shí)代發(fā)展的活力之都。一部匠心獨(dú)運(yùn)的濟(jì)南宣傳片，能夠?qū)⑦@座城市的獨(dú)特魅力傳遞給全球觀(guān)眾，吸引更多游客和創(chuàng)業(yè)者紛至沓來(lái)。接下來(lái)，將從多個(gè)維度揭示濟(jì)南宣傳片拍攝的全新策略與方法。?

Jinan, a city interwoven with history and modernity, is not only an important carrier of Yellow River culture, but also a vibrant city for the development of the new era. A meticulously crafted promotional video of Jinan can convey the unique charm of this city to a global audience, attracting more tourists and entrepreneurs to come in droves. Next, we will reveal new strategies and methods for shooting promotional videos in Jinan from multiple dimensions.?

一、挖掘城市基因，找準(zhǔn)創(chuàng)意原點(diǎn)

1、 Digging into the genes of the city and identifying the creative origin

（一）追溯文化脈絡(luò)

（1） Tracing the cultural context

濟(jì)南歷史悠久，文化底蘊(yùn)深厚。大舜文化開(kāi)創(chuàng)了濟(jì)南的文明先河，李清照、辛棄疾等文人墨客在此留下了璀璨的詩(shī)篇，構(gòu)成了濟(jì)南獨(dú)特的文化脈絡(luò)。在拍攝宣傳片時(shí)，深入挖掘這些文化元素，以創(chuàng)新的方式呈現(xiàn)濟(jì)南的文化魅力。比如，可以通過(guò)情景再現(xiàn)的方式，展現(xiàn)李清照在趵突泉畔吟詩(shī)作詞的場(chǎng)景，讓觀(guān)眾穿越時(shí)空，感受濟(jì)南的歷史韻味。

Jinan has a long history and profound cultural heritage. The culture of Da Shun pioneered the civilization of Jinan, and literati such as Li Qingzhao and Xin Qiji left brilliant poems here, forming the unique cultural context of Jinan. When shooting promotional videos, delve into these cultural elements and present Jinan's cultural charm in an innovative way. For example, the scene of Li Qingzhao reciting poetry and lyrics by the Baotu Spring can be presented through scene reproduction, allowing the audience to travel through time and space and experience the historical charm of Jinan.

（二）洞察時(shí)代脈搏

（2） Insight into the pulse of the times

濟(jì)南在科技創(chuàng)新、數(shù)字經(jīng)濟(jì)等領(lǐng)域的成就，展現(xiàn)出這座城市的時(shí)代活力。在宣傳片中融入人工智能、大數(shù)據(jù)等科技元素，展示濟(jì)南的科技實(shí)力。例如，拍攝濟(jì)南高新區(qū)的科技企業(yè)，展現(xiàn)智能化生產(chǎn)線(xiàn)和創(chuàng)新研發(fā)成果，吸引更多科技人才和投資者關(guān)注濟(jì)南。

Jinan's achievements in technological innovation, digital economy and other fields demonstrate the vitality of this city in the era. Incorporate technological elements such as artificial intelligence and big data into the promotional video to showcase Jinan's technological strength. For example, filming technology enterprises in Jinan High tech Zone to showcase intelligent production lines and innovative research and development achievements, attracting more technology talents and investors to pay attention to Jinan.




二、創(chuàng)新敘事結(jié)構(gòu)，講好濟(jì)南故事

2、 Innovate narrative structure and tell the story of Jinan well

（一）多線(xiàn)交織敘事

（1） Multi line interwoven narrative

打破傳統(tǒng)的線(xiàn)性敘事模式，采用多線(xiàn)交織的敘事結(jié)構(gòu)。以濟(jì)南的歷史文化、自然風(fēng)光、現(xiàn)代發(fā)展為線(xiàn)索，通過(guò)巧妙的剪輯，將不同時(shí)空的故事串聯(lián)起來(lái)。比如，一條線(xiàn)索講述濟(jì)南古老的護(hù)城河的變遷，另一條線(xiàn)索展示濟(jì)南 CBD 的崛起，兩條線(xiàn)索相互呼應(yīng)，形成強(qiáng)烈的視覺(jué)和情感沖擊。

Breaking the traditional linear narrative mode and adopting a multi line interwoven narrative structure. Taking Jinan's history, culture, natural scenery, and modern development as clues, through clever editing, stories from different time and space are connected. For example, one clue tells the changes of Jinan's ancient moat, while the other clue showcases the rise of Jinan's CBD. The two clues echo each other, creating a strong visual and emotional impact.

（二）融入人物故事

（2） Incorporate character stories

人物是城市故事的最佳講述者。在宣傳片中融入濟(jì)南市民的真實(shí)故事，讓觀(guān)眾產(chǎn)生情感共鳴?？梢耘臄z一位泉水守護(hù)者的故事，講述他多年來(lái)保護(hù)泉水生態(tài)的堅(jiān)持，展現(xiàn)濟(jì)南市民對(duì)城市的熱愛(ài)和責(zé)任感。

Characters are the best narrators of urban stories. Incorporate the real stories of Jinan citizens into the promotional video to create emotional resonance among the audience. You can film the story of a spring water guardian, telling his persistence in protecting the spring water ecology over the years, and showcasing the love and sense of responsibility of Jinan citizens towards the city.

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