小紅書(shū)運(yùn)營(yíng)|限流了，還可以發(fā)筆記嗎？

當(dāng)您發(fā)現(xiàn)自己的小紅書(shū)賬號(hào)可能被限流時(shí)，首先需要明確限流的具體情況。限流可能針對(duì)的是單篇筆記或整個(gè)賬號(hào)。針對(duì)單篇筆記的限流，通常表現(xiàn)為該篇筆記的流量顯著低于其他筆記。而對(duì)于賬號(hào)限流，則可能表現(xiàn)為所有發(fā)布內(nèi)容的流量都受到限制，即無(wú)論發(fā)布新筆記還是更新舊筆記，都無(wú)法獲得滿意的曝光。

When you find that your Xiaohongshu account may be restricted, you first need to clarify the specific situation of the restriction. The flow restriction may apply to individual notes or the entire account. The flow restriction for a single note usually manifests as a significantly lower traffic for that note compared to other notes. For account traffic restrictions, it may manifest as a restriction on the traffic of all published content, meaning that regardless of whether new notes are published or old notes are updated, satisfactory exposure cannot be obtained.




即便在限流的情況下，您仍然可以發(fā)布新的筆記。但請(qǐng)注意，在限流期間，新筆記可能也不會(huì)獲得預(yù)期的流量。因此，建議在確認(rèn)賬號(hào)或筆記被限流后，首先暫停違規(guī)操作，并刪除或隱藏已知的違規(guī)筆記。然后，可以嘗試正常發(fā)布筆記，避免違規(guī)行為，持續(xù)創(chuàng)作符合平臺(tái)規(guī)范的內(nèi)容。關(guān)于賬號(hào)狀態(tài)的改善，建議持續(xù)觀察賬號(hào)表現(xiàn)，如果賬號(hào)在一段時(shí)間內(nèi)（通常是30天）沒(méi)有再發(fā)生違規(guī)行為，且持續(xù)發(fā)布符合平臺(tái)要求的筆記，平臺(tái)可能會(huì)自動(dòng)解除限流。

Even under traffic restrictions, you can still post new notes. However, please note that during the flow restriction period, new notes may not receive the expected traffic. Therefore, it is recommended to first pause the violation operation and delete or hide known violation notes after confirming that the account or notes have been restricted. Then, you can try to publish notes normally to avoid violations and continue creating content that complies with platform standards. Regarding the improvement of account status, it is recommended to continuously monitor account performance. If the account has not engaged in any violations for a period of time (usually 30 days) and continues to post notes that meet the platform's requirements, the platform may automatically lift the traffic restrictions.

如果經(jīng)過(guò)一段時(shí)間的努力后賬號(hào)仍處于限流狀態(tài)，您可以嘗試通過(guò)小紅書(shū)平臺(tái)的“幫助與反饋”功能提交申訴，按照指示提供必要的信息，并遵循平臺(tái)的指引進(jìn)行操作。

If your account is still in a restricted flow state after a period of effort, you can try submitting an appeal through the "Help and Feedback" function of the Xiaohongshu platform, providing necessary information according to instructions, and following the platform's guidelines for operation.

在申訴時(shí)，請(qǐng)確保：

When appealing, please ensure that:

1.您已經(jīng)徹底清理了賬號(hào)中的違規(guī)內(nèi)容。

1. You have thoroughly cleaned up the illegal content in your account.

2.您的賬號(hào)在限流期間沒(méi)有再次發(fā)生違規(guī)行為。

2. Your account has not engaged in any further violations during the flow restriction period.

3.您提供了足以證明您賬號(hào)恢復(fù)正常的證據(jù)，比如正常發(fā)布和更新筆記的記錄。在申訴過(guò)程中，保持與平臺(tái)的溝通，并按照平臺(tái)的要求提供必要的信息和證據(jù)。通常情況下，如果限流是由于輕微的違規(guī)或平臺(tái)算法的臨時(shí)調(diào)整造成，按照上述方法操作后，賬號(hào)的流量限制有望得到解除。請(qǐng)記住，創(chuàng)作和發(fā)布內(nèi)容時(shí)始終遵守平臺(tái)規(guī)則和社區(qū)指導(dǎo)原則是非常重要的，這有助于避免賬號(hào)受到不必要的限制，并促進(jìn)賬號(hào)的健康發(fā)展。

3. You have provided sufficient evidence to prove that your account has been restored to normal, such as records of normal posting and updating of notes. During the appeal process, maintain communication with the platform and provide necessary information and evidence as required by the platform. Normally, if the traffic restriction is caused by minor violations or temporary adjustments to the platform algorithm, following the above methods can potentially lift the account's traffic restriction. Please remember that it is very important to always follow platform rules and community guidelines when creating and publishing content, which can help avoid unnecessary restrictions on the account and promote its healthy development.