濟南短視頻運營：抖音運營的四大機制你都清晰嗎？

1、抖音的審核機制：去中心化

1. Audit mechanism of Tiktok: decentralization

什么叫去中心化呢？

What is decentralization?

簡單來說，就是說任何人都可以在網(wǎng)絡(luò)上表達自己的觀點或創(chuàng)造原創(chuàng)內(nèi)容，共同生產(chǎn)信息。

Simply put, it means that anyone can express their opinions or create original content online, and jointly produce information.

抖音就是一個典型的去中心化的平臺，這也意味著任何用戶都是可以通過抖音這個平臺展現(xiàn)自己，都是有機會成為擁有百萬粉絲的大咖！

Tiktok is a typical decentralized platform, which means that any user can show himself through Tiktok, and has the opportunity to become a big player with millions of fans!

只要產(chǎn)出原創(chuàng)內(nèi)容、作品受歡迎，就會有越來越多的人關(guān)注。

As long as original content is produced and works are popular, more and more people will pay attention.

2、抖音的權(quán)重機制：智能分發(fā)

2. Weight mechanism of Tiktok: intelligent distribution

智能分發(fā)，是抖音機制的一大亮點！

Intelligent distribution is a highlight of Tiktok mechanism!

無論你要做什么類型的賬號，平臺會根據(jù)賬號的權(quán)重來對你新發(fā)布的視頻給予一定的初始推薦流量；

No matter what type of account you want to create, the platform will provide a certain initial recommended traffic for your newly published videos based on the weight of the account;

優(yōu)先推薦給附近的人與賬號本身的粉絲以及你關(guān)注的人，之后是根據(jù)分析平臺所有用戶的標簽以及你內(nèi)容的標簽進行初始的智能分發(fā)；

Prioritize recommending to nearby people, fans of the account itself, and those you follow, followed by initial intelligent distribution based on the tags of all users on the analysis platform and the tags of your content;

接下來就是等待推薦后的反饋結(jié)果了，也可以說你的作品進入了一個冷啟動的狀態(tài)！

The next step is to wait for the feedback results after the recommendation, which can also be said that your work has entered a cold start state!

3、抖音的推薦機制：疊加推薦

3. Tiktok recommendation mechanism: superposition recommendation

第二點提到了初始流量分發(fā)，先把作品推薦給部分用戶，然后等待用戶反饋結(jié)果，從而來判斷這條內(nèi)容是否受到用戶的歡迎。

The second point mentions initial traffic distribution, which first recommends the work to some users, and then waits for user feedback results to determine whether the content is welcomed by users.




如果在這條作品在初始分發(fā)后反饋給平臺的結(jié)果是受歡迎的，那么平臺會把這條作品進行二次分發(fā)，此次分發(fā)的流量覆蓋會更多、更廣泛，這也是作品能否上熱門的關(guān)鍵點之一；

If the feedback to the platform after the initial distribution of this work is popular, the platform will distribute it again, and the traffic coverage of this distribution will be more and wider, which is also one of the key points for whether the work can become popular;

反之，如果初始反饋沒有效果，那也就不會得到平臺的二次推薦了！

On the contrary, if the initial feedback is ineffective, then there will be no secondary recommendation from the platform!

4.抖音的推薦流量池：逐步加大流量

4. Recommended flow pool for Tiktok: gradually increase the flow

抖音的流量池有著等級之分的：低級流量池、中級流量池、高級流量池，不同權(quán)重的賬號會被分配到不同的流量池，當然也就意味著將會獲得不同的推薦量！

Tiktok's traffic pool has different levels: low level traffic pool, intermediate level traffic pool, and advanced level traffic pool. Accounts with different weights will be assigned to different traffic pools, which means that they will get different recommendations!

賬號被分配的高低，取決于發(fā)布內(nèi)容的受歡迎程度。

The level of account allocation depends on the popularity of the published content.

對于新賬號來說，前5個作品的反饋數(shù)據(jù)非常重要，平臺會根據(jù)這5條作品的反饋數(shù)據(jù)進行分析，來確定賬號內(nèi)容的質(zhì)量，再進行分配到相應(yīng)的流量池中！

For a new account, the feedback data of the first 5 works is very important. The platform will analyze the feedback data of these 5 works to determine the quality of account content, and then allocate it to the corresponding traffic pool!

也可以說，前5個作品可以決定賬號能否做起來。

It can also be said that the first 5 works can determine whether the account can be created.

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