運(yùn)營(yíng)好企業(yè)短視頻：全網(wǎng)的技巧在這都能找到！

一定要保證自己的視頻內(nèi)容質(zhì)量高，讓用戶喜歡看，如果視頻質(zhì)量都不好，那么就別想著有流量了。

Be sure to ensure that your video content is of high quality and makes users enjoy watching it. If the video quality is not good, then don't think about having traffic.

如果是原創(chuàng)作品一定要保證原創(chuàng)。

If it is an original work, it must be guaranteed to be original.

想要獲得更多的流量，就要學(xué)會(huì)蹭熱點(diǎn)，蹭熱點(diǎn)可以提高你賬號(hào)的權(quán)重。

To gain more traffic, you need to learn to ride on hot topics, which can increase the weight of your account.

一定要堅(jiān)持做下去，如果堅(jiān)持不下去，那么再好的方法也不會(huì)起到效果。

We must persist in doing it. If we cannot persist, even the best methods will not be effective.

現(xiàn)在短視頻已經(jīng)成為了最熱門的社交工具之一，越來越多的人都開始利用短視頻來進(jìn)行自我宣傳。對(duì)于短視頻的運(yùn)營(yíng)，很多人都不是特別了解，所以就會(huì)導(dǎo)致很多人不知道怎么去運(yùn)營(yíng)好一個(gè)短視頻。 短視頻現(xiàn)在也是一種非常主流的媒體傳播方式，有很多的平臺(tái)都可以去發(fā)布一些視頻內(nèi)容，而且現(xiàn)在的短視頻平臺(tái)也是越來越多，比如抖音快手西瓜等等。對(duì)于用戶來說，想要看一些有價(jià)值的內(nèi)容，那么就需要我們?nèi)ミ\(yùn)營(yíng)好一個(gè)短視頻。

Nowadays, short videos have become one of the most popular social tools, and more and more people are using short videos for self promotion. For the operation of short videos, many people are not very familiar with it, which can lead to many people not knowing how to operate a good short video. Short video is also a very mainstream media communication mode. There are many platforms that can publish some video content, and now there are more and more short video platforms, such as Tiktok Kwai Watermelon. For users, if they want to watch some valuable content, they need us to operate a short video well.




內(nèi)容

content

內(nèi)容定位：首先我們要知道自己的內(nèi)容要給誰看，比如你是做美妝的，你的視頻就可以給喜歡化妝的用戶看，你是做美食的，那么就可以給喜歡美食的用戶看。根據(jù)自己的定位來制作視頻，這樣會(huì)讓用戶對(duì)你有更深層次的了解。

Content positioning: Firstly, we need to know who we want to show our content to. For example, if you are doing beauty, your videos can be shown to users who like makeup. If you are doing food, you can be shown to users who like food. Creating videos based on your own positioning will give users a deeper understanding of you.

內(nèi)容創(chuàng)意：在制作視頻的時(shí)候我們要結(jié)合熱點(diǎn)事件，這樣才能增加流量。

Content creativity: When making videos, we need to combine hot events in order to increase traffic.

內(nèi)容質(zhì)量是一個(gè)短視頻賬號(hào)運(yùn)營(yíng)最重要的一點(diǎn)，如果視頻質(zhì)量不好，那么就沒人會(huì)去關(guān)注你。

Content quality is the most important aspect of operating a short video account. If the video quality is poor, no one will pay attention to you.

內(nèi)容輸出：做短視頻賬號(hào)一定要有自己的特色，要有自己的風(fēng)格，這樣才會(huì)吸引粉絲關(guān)注你，當(dāng)粉絲關(guān)注你以后就會(huì)去觀看你的視頻。

Content output: To create a short video account, you must have your own unique features and style in order to attract fans to follow you. When fans follow you, they will watch your videos.

內(nèi)容質(zhì)量

Content quality

如果你想讓你的視頻火起來，那么就必須要保證內(nèi)容的質(zhì)量，內(nèi)容一定要新穎有趣，有價(jià)值，讓用戶覺得有趣有料，而且不能太過枯燥無聊，要和用戶有互動(dòng)，可以通過增加話題度來提高內(nèi)容的關(guān)注度。

If you want your videos to become popular, you must ensure the quality of the content. The content must be novel, interesting, and valuable, making users feel interesting and informative. It should not be too boring or boring, and you should interact with users. You can increase the attention of the content by increasing the topic level.

想要在短視頻中脫穎而出，就要學(xué)會(huì)蹭熱點(diǎn)，如果你沒有熱度那么你的視頻也就沒人看了。在蹭熱點(diǎn)方面我們可以選擇一些社會(huì)新聞或者是娛樂事件來進(jìn)行創(chuàng)作，這樣才能吸引更多的用戶來觀看你的視頻。蹭熱點(diǎn)也不是隨便蹭的，要學(xué)會(huì)尋找一些熱門的話題來進(jìn)行創(chuàng)作。

If you want to stand out in short videos, you need to learn to ride the hot topics. If you don't have popularity, then your video won't be watched by anyone. We can choose some social news or entertainment events to create in order to attract more users to watch your videos when it comes to catching up with hot topics. Riding on hot topics is not just casual, you should learn to find some popular topics to create.

賬號(hào)定位

Account positioning

我們?cè)谧龆桃曨l時(shí)，一定要明確自己的賬號(hào)定位，比如你是做美食領(lǐng)域的，那么你就可以去找一些美食教程和菜譜，可以去和一些專業(yè)的美食博主去學(xué)習(xí)一下，然后再結(jié)合自己的賬號(hào)定位，把自己打造成一個(gè)專業(yè)的美食博主。

When making short videos, we must clarify our account positioning. For example, if you are in the food industry, you can find some food tutorials and recipes, learn from professional food bloggers, and then combine your account positioning to build yourself into a professional food blogger.

賬號(hào)數(shù)據(jù)

Account data

做短視頻一定要重視賬號(hào)數(shù)據(jù)，我們可以通過粉絲增長(zhǎng)、評(píng)論量、點(diǎn)贊量、轉(zhuǎn)發(fā)量等數(shù)據(jù)來判斷，如果數(shù)據(jù)不是很好的話，可以通過一些技巧來提升，比如發(fā)布一些優(yōu)質(zhì)的視頻，提高自己的播放量，增加自己的粉絲等。

When making short videos, it is important to pay attention to account data. We can judge based on data such as fan growth, comments, likes, and shares. If the data is not very good, we can use some techniques to improve it, such as publishing high-quality videos, increasing our views, and increasing our fans.