短視頻運(yùn)營的核心關(guān)鍵要素！

1、提高完播率;2、提高點(diǎn)贊比;3、提高評論比;4、描述引導(dǎo)評論;5、直接設(shè)問。
1. Improve the completion rate; 2. Increase the praise ratio; 3. Increase comment ratio; 4. Describe and guide comments; 5. Ask directly.
1、怎么提高完播率?完播率證明的是一個視頻的內(nèi)容有可讀性，在枓音的權(quán)重中，占比是比較大的。如何提高完播率，其實(shí)關(guān)鍵在于視頻的前3秒，那這3秒怎么去留住用戶呢?從優(yōu)化封面，咱們可以結(jié)合內(nèi)容設(shè)計(jì)封面，要有審美，而且我們要琢磨人家為什么要看，讓用戶一看到這個封面就想點(diǎn)進(jìn)去。
1. How to improve the completion rate? The completion rate proves that the content of a video is readable and accounts for a relatively large proportion of the weight of the audio. How to improve the completion rate, in fact, the key lies in the first three seconds of the video. How can we retain users in these three seconds? By optimizing the cover, we can design a cover that combines content with aesthetics, and we need to figure out why others want to see it, so that users can click on it as soon as they see it.
2、怎么提高點(diǎn)贊比?點(diǎn)贊比他其實(shí)就指的是贊的數(shù)量與視頻瀏覽量的比例。提高點(diǎn)贊比在小的流量池中達(dá)到5%，算是比較優(yōu)秀的。也就是說，100個人看了你的視頻，有5個人給你點(diǎn)贊，那你這個視頻算是比較優(yōu)秀的

2. How can I improve my ratings? Like ratio actually refers to the ratio of likes to video views. Improving the rating by 5% in the smallest flow pool is considered excellent. That is to say, if 100 people have watched your video and 5 people like it, then your video is considered excellent
3、怎么提高評論比。如果說視頻本身它有高密度的信息量的話，評論本身的權(quán)重會很高，但實(shí)際上評論的激發(fā)應(yīng)該是，有時候要靠一點(diǎn)運(yùn)氣。
3. How to improve the comment ratio. If the video itself has a high-density amount of information, the weight of the comments themselves will be high, but in reality, the stimulation of comments should be the most difficult, sometimes relying on a bit of luck.
4、怎么去引導(dǎo)評論。如果你的信息視頻本身信息量不大，簡單的方法就是找與常識相反的點(diǎn)進(jìn)行描述或者引導(dǎo)，比如說一個太空的視頻，這個信息量其實(shí)很簡單，但是他在描述中說，請保護(hù)好這顆蔚藍(lán)的星球，我們唯一的家園。通過這個描述來呈現(xiàn)了一個非常有趣的點(diǎn)，激發(fā)大家的認(rèn)可。
4. How to guide comments. If your information video itself has a small amount of information, the simplest way is to find points that are contrary to common sense to describe or guide, such as a space video. This information is actually very simple, but it says in the description, please protect this blue planet, our only home. This description presents a very interesting point and inspires everyone's recognition.
5、直接設(shè)問。如果你的視頻本身信息密度很大，咱們可以直接設(shè)為就比如說一部電影、榜單，它的內(nèi)容信息夠大，咱們就可以直接問你看過幾部，直接指出視頻中具爭議的點(diǎn)，問一下用戶的看法。
5. Ask directly. If your video itself has a high information density, we can directly set it as, for example, a movie or a list. If its content information is large enough, we can directly ask you how many videos you have watched, directly point out the most controversial points in the video, and ask users' opinions.